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The BC Clarks Jingle—an Oklahoma Tradition

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If you live in Oklahoma around the holidays, you know it just isn’t the Christmas season until you’ve heard one little jingle: “Jewelry is the gift to give, ‘cuz it’s the gift that’ll live and live…so give the gift you know can’t fail, from BC Clark’s Anniversary Sale!”  OK, it’s not the best writing ever, but the BC Clark jingle is an Oklahoma tradition.

The jingle advertises BC Clark’s, Oklahoma’s oldest jeweler (as the jingle says, they’ve been in business since 1892!).  When they first premiered the jingle as a way of advertising their annual Christmas sale back in 1956, no one thought it would become an Oklahoma tradition.  In fact, it’s kind of like Oklahoma’s own Christmas song.  I know I don’t feel like the holiday season has begun until I hear it.

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